Beyonce shot her latest Ivy Park video campaign at South London's iconic Crystal Palace Sports Centre, featuring a diverse cast including the singer IAMDDB, the Ascension Eagles troupe and a host of up and coming athletes, one of whom, Risqat Fabunmi-Alade is on her way to becoming a track star of the future.
TOPSHOP has unveiled Beyonce's new Ivy Park athleisure range - and you're going to want all of it. The 36-year-old global superstar's spring/summer 2018 collection is inspired by "a cool, utilitarian feel" and features "oversized logos on everything from signature crop tops to high-waisted leggings".
Ivy Park is an activewear clothing line co-founded by American recording artist Beyoncé and London based fashion retailer Topshop, introduced in 2016. The joint venture of Beyoncé and Topshop was officially announced in October 2014, and operates under the company Parkwood Topshop Athletic Ltd.